Afriski celebrates its 20th anniversary with a rebrand

Afriski celebrates its 20th anniversary with a rebrand

One of only two ski and mountain resorts in Southern Africa, Afriski Mountain Resort celebrates 20 years of mountain adventure in the beautiful country of Lesotho.

Established in 2000, Afriski initially focused on developing a snow destination in Southern Africa, deep in the remote areas of the country. A perfect location in the Maluti Mountains which formed the right shaped ‘bowl’ for the perfect slope situated at 3222 metres above sea level. This did not come without its challenges. We had a temperamental lift system, no electricity, limited lances to make snow that relied on generators and if one needed cell signal your best bet was to venture to the top of Mahlasela Pass. 

 

Bringing us to 2020, Afriski now boasts multiple slopes, world-class snowmaking equipment and facilities, a wide range of summer activities and a destination that welcomes over 15 000 people a year. 

Re-positioning the resort into an all-year-round mountain destination, called for a brand audit and the decision to re-design the Afriski Mountain Resort brand. The re-branding exercise ties in with the businesses’ 20-year anniversary and “aims to shed light on the evolving worldwide trend of expanding the mountain experience way beyond just snow,” explains Director Peter Peyper. 

 

Afriski now boasts a full range of ways to play in the mountains, with activities that include mountain biking, trail running, hiking, fly fishing and enduro biking. Another area growing in popularity is high altitude training and a new activity called the Zipsail. This activity combines a shorter 600m zip line with an abseil of 70m, from a suspension station located on the cable in the air, above the resort.

Afriski is a Southern African treasure, so it was important for us to build on the existing energy and enthusiasm of the brand and repackage it for a market that appreciates responsible, proudly African businesses. We looked to the local Basotho culture for inspiration and the result is a colourful representation of the vibrant people and breathtaking landscape of this impressive Mountain Kingdom. The brand now enjoys a warmer and more inclusive colour palette applied generously together with strong, bold type and vibrant, rhythmic lines that mimic the easy roll of the mountains. This new brand looks and feels just like a holiday. 

Amazing work at the Lionsrock Big Cat Sanctuary & Lodge

Amazing work at the Lionsrock Big Cat Sanctuary & Lodge

The LIONSROCK Big Cat Sanctuary & Lodge is situated 13km from Bethlehem.

With an ever-increasing need to home rescued big cats from zoos, circuses and private keeping, global animal welfare organisation FOUR PAWS headed to South Africa in 2006 in search of an appropriate home for these animals. That is when the property was found where LIONSROCK is today. Not only would it become the home of rescued big cats from across the globe, but those already on the property would no longer face an uncertain future – at the height of so-called canned hunting and destined to become trophies or breeding machines. In 2008, LIONSROCK Big Cat Sanctuary opened its door to the public with the lodge offering accommodation, a restaurant and a variety of activities including educational sanctuary drives. Over the course of a few years, LIONSROCK is now home to more than 100 big cats – lions, tigers, leopards and a three-legged cheetah. It’s not only a world-class sanctuary where animals come to recover from their pasts, but also where people escape from their busy lives, taking a moment to reflect on life and enjoy the spectacular views and nature the Eastern Free State has to offer.
With an ever-increasing need to home rescued big cats from zoos, circuses and private keeping, global animal welfare organisation FOUR PAWS headed to South Africa in 2006 in search of an appropriate home for these animals. That is when the property was found where LIONSROCK is today. Not only would it become the home of rescued big cats from across the globe, but those already on the property would no longer face an uncertain future – at the height of so-called canned hunting and destined to become trophies or breeding machines. In 2008, LIONSROCK Big Cat Sanctuary opened its door to the public with the lodge offering accommodation, a restaurant and a variety of activities including educational sanctuary drives. Over the course of a few years, LIONSROCK is now home to more than 100 big cats – lions, tigers, leopards and a three-legged cheetah. It’s not only a world-class sanctuary where animals come to recover from their pasts, but also where people escape from their busy lives, taking a moment to reflect on life and enjoy the spectacular views and nature the Eastern Free State has to offer.
Watch one of their amazing virtual tours here
If you would like to watch more click on their website link
Did you know it’s possible to do rock climbing in Clarens?

Did you know it’s possible to do rock climbing in Clarens?

To many people the sport of rock climbing is unknown and for those who know it is difficult, not just to do but to understand the dynamics involved especially with all the rope work and equipment needed.
Well here in Clarens we have the solution for everyone. @ClarensXtreme has a climbing wall with a top rope system that makes it safe and easy for all beginners to put their power and nerves to the test.
If you want to get more involved into the sport @ClarensXtreme also offers an introduction to rock climbing day out on the real deal.
The huge boulders and amazing rock faces in our area have been called the hidden gem of rock climbing in South Africa so make sure on your next visit to Clarens you get in contact with our local rock junkies to experience some of our valley’s hidden gems.

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